Highland Springs adverts + Reviews

This is Production 1 of 2 adverts.

This production in my view was the better of the two. The music fits in perfectly with the tinted video and also fits in when the video gets coloured in.
There is still some problems with it, i find the voiceover at the end should have been re-recorded.
However, this video shows that i'm now starting to understand to world of filters and effects within premiere.

This is Production 2

This video I found annoying, sure the green screen effect works, but the video is not completed, it was rushed due to deadlines. Also the splash shot at the end did not tie in with the rest of the video in my opinion.
This is a weak production, and should've been so much better.

Production diary

Our production day today was unsuccessful, we scrapped our first production idea as people in the group felt awkward filming in a toilet.
So we changed ideas to a green screen production.
We then realized we had to reshoot this production.

In todays photoshop session, i used my photoshopping skills to create a dvd cover based upon my work. this finished product is above.
To create the background images, i used screenshots from my previous productions. I the added a layer over it a used a gradient to make the fade out effects.
For the other images on the back page I again used screenshots from my previous productions.

Logo

In todays Adobe Illustrator lesson i completed my DVD logo that will later be used in future projects.

However, i had to scrap previous prototypes and recreate my general idea.

This is the finished product.

To create this i started with the tricolor swirl, i created using the pen anchor tool, to create the first swirl.

It when then a case of copying, pasting and moving the other two swirls.

It when then a case of choosing the brush type, this proved to be quite difficult.

But in the end i chose the mop brush, but it still looked boring. After finding out that i could use photoshop effects in illustrator, i decided to use the stained glass effect on my tricolor, and later on my "Henni Productions" title and on the big "H".

To create the title i used the impact text format and simply ungrouped the whole text and moved, warped and place together each letter, to give it a wacky look.

The big "H" was the biggest challenge, as i had to draw it out by hand, after i did this, i had to delete some anchors to give the edges a crisp black color.

Understanding the Creative Media Industry Structure

TV has become a necessity in today's world, everyone, everywhere, will most likely be listening, watching, even learning from a little box in the corner of the living room.
TV programmes, which are being broadcasted every minute of every day, are basically moving pictures  with sound, when we watch shows, we instantly recognise shows by the first 10 seconds of a 30min-1hr show, take for example The Simpsons, the first 10 seconds of that show will show a bunch of clouds over a town, with they words 'The Simpsons' coming through the clouds whilst a choir is singing "The Simpsons", the beige clouds alone will tell the viewer they are watching 'The Simpsons', which emphasizes the point of how big TV has become, it's come to point that viewers instantly recognise the show by the first 5-10 seconds, it also emphasizes the point of how may people are watching TV right now, which links back to what I said before - "everyone, everywhere, will most likely be listening, watching, even learning from a little box in the corner of the living room".
However, all TV programmes and production companies follow different routes in the TV media sector, as proven in the following pages:

Industry Sectors:

Above is the homepage for the television production company - Channel 4 (A.K.A C4 or simply 4).

Channel 4 airs many imported programs (for example, The Simpsons), but they also contribute to the media industry, their own shows, some examples include:

• My Big Fat Gypsy Wedding
• Coach Trip
• Come Dine With Me
• Embarrassing Bodies
• Big Brother (previously)

A television production company is a company that provides the preproduction, production and post-production for a television project.

So, for example, when Big Brother was aired on Channel 4, Channel 4 would fund Big Brother to make their shows and air them on TV. However, when the shows ratings began to decline, Channel 4 stopped funding Big Brother and axed it from their company. Big Brother then moved to Channel 5 who funded the show, meaning now, Channel 5 is the production company that provides preproduction, production and post-production for Big Brother.

This is the homepage for the radio program, Radio 1, fully known as BBC Radio 1.

Radio 1 is a radio production company in itself as it is funded by the BBC and run by the BBC.

The BBC will provide Radio 1 with schedules, production ideas and times for their radio station.

Like Radio 1, National Geographic produces it's own magazine with the same name, and publishes it.

Again like Radio 1, National Geographic provides scripts, pictures and storyboards for the magazine articles of their own magazine.

Coca-Cola is a consumer product.

Over 100 years, Coca-Cola has advertised it's products in every way and form.

They advertise their product on the TV with some classic adverts such as the Christmas "Holidays are Coming" advert and the "Polar Bear" advert.

Coca-Cola also advertise their products on billboards, magazines and even football teams.

Ownership:

Public Service Broadcasting:

A Public Service Broadcasting company, like BBC One, Two, Three and Four, is a service thats broadcasts shows that are intended for the public. Public Service Broadcasting doesn't broadcast for commercial reasons, which is why BBC do not have adverts on the channels, only self-ads advertising their programmes and channels.

BBC provides TV programs, radio shows and news for the publics use. They were also the first in the UK to do this.

Conglomerate:

A conglomerate company, like ITV, is a company that is made up of smaller companies.

ITV for example is made up of companies such as Anglia Television, Carlton Television, Grenada Television and Tyne Tees Television.

Another example is the mobile company EE, which is made up of Orange and T-Mobile.

Multinational:

A Multinational company is a company that broadcasts not only in it's home country, but all around the world.

An example of a multinational company is Sky, whose head country is the United Kingdom, their flagship broadcaster is bSkyb (British Sky Broadcasting).

They also have aSkyb (Australia), amSkyb (America) and jSkyb (Japan).

Horizontal and Vertical Axis:

Vertical Integration is all about how much a broadcasting company controls in terms of making a show.

This could include equipment, actors/actress', locations, research, preproduction, production, post-production, sound effects, special effects, logo designs, music and broadcasts.

BBC has a very tall vertical integration axis, they have their own equipment, studios to film their locations, music and broadcast among other things.

Horizontal Integration is how wide spread one company is in the media industry.

BBC for example, broadcasts shows, news, sport, music, airs radio shows and runs a website.

This makes BBC easy to access as they have a part in a lot of media industries.

Case Study:

Take a media company, and produce a case study on that company.

For this part I will use the media company bSkyb.

A) Who owns it?

bSkyb is controlled by shares. Currently, Rupert Murdoch, who owns News International, FOX Network, Twentieth Century FOX as well as Sky Deutschland, Sky Italia and Tata Sky (India), owns 39.1% of bSkyb shares, giving him the majority of the company, which makes him the owner, until someone buys more shares than him.

The other 60.9% of shares are distributed amongst other shareholders.

B) What media sector does it belong to?

bSkyb's horizontal integration is mainly run by the Sky Broadcasting systems which deals with Television (Sky Box, Sky+ Box, Sky+ HD Box, Sky+ 3D Box etc...).

There television sector is wide, they have they own channels including Sky1, Sky2, Pick TV (formerly Sky3), Sky Atlantic, Sky Living and Sky Livingit (formerly Sky Living 2). These all deal with consumer entertainment, for example, Sky1 broadcasts family shows such as Malcolm in the Middle, The Simpsons, Got to Dance, Futurama etc... Sky Atlantic broadcasts drama shows from both the US and the UK such as The Borgias, Mad Dogs, Game of Thrones and Boardwalk Empire, whilst Sky Living and Sky Livingit broadcast daytime shows and paranormal shows along with some dramas.

bSkyb also have a movie sector for their Sky Boxes, including Sky Box Office, where you can watch new movies as well as old.

Along with that, they also have sports and news channels.

You can also get a Sky Internet sector, which comes in the form of Sky Broadband. This is usually given away in a Sky bundle (Sky TV, Broadband and Calls). When you access the Internet which is hooked up to Sky broadband, the home page of your Internet browser will be the Sky homepage, which usually gives you information on upcoming TV shows and movies to be shown on Sky TV, as well as news, sport and weather.

Sky also has a gaming sector named Sky Games, this is a feature where the user has to pay extra to access. It is a user interface application that can be accessed on your Sky digital Box and online.

Throughout the year, Sky places advertisements on TV, in newspapers and magazines and on billboards to try and broaden the amount of people using their products over other competition.

C) How is it organized? (Horizontally or Vertically)

As stated above, bSkyb is mainly horizontal, broadcasting different media sectors (such as TV programs, movies, news, sport and weather as well as broadband, gaming and the advertising of it's products).

D) What products does it produce?

bSkyb produces Sky Digital Boxes, which allow us to view TV programs and movies at home. They also produce Sky Broadband which allows you access the Internet.

E) Who are bSkyb's competitor's

Their main rival, who produces Digital Boxes, Broadband and rewards customers with landlines calls just like Sky, is Virgin Media, owned by tycoon Sir Richard Branson, who is the founder and CEO of Virgin, a company so widespread amongst the world, that it produces products from trains to planes, TV Digital boxes to mobile phone sim cards. They are even known to produce spacecraft named Virgin Galactic.

Virgin is their main rivals mainly because of their Digital boxes, they are extremely similar to Sky's, as they broadcast consumer entertainment (TV shows, movies etc...) and give out broadband and free landline calls to their customers in bundle packages.

Another competitor who have emerged in the same field recently is BT.

Before, BT was strictly used as a telephone company (hence it's name, British Telephone), however, recently they have expanded their media sector that now cover Broadband and Internet and have now included television, with their digital box: YouView.

YouView is, like Virgin Media, very similar to Sky's Digital Box, you can watch TV, movies and news, pause, rewind and record shows and include digital boxes for HD TVs, and hopefully sometime in the near future, include 3D digital boxes.

F) Who are the customers?

The customers of bSkyb are the general public. They have anything and everything that pleases everyone's tastes in entertainment. This could be family shows to kids TV. They also have a wide sports section for different sports fans, including a channel dedicated wholly to Formula 1.

G) What impact do the competitors have on your chosen company?

Sky's competitor's, which consist of Virgin Media, BT, Freeview and other companies, can all diminish Sky, both with products and their services.

For example, Freeview used to broadcast channels such as Sky1, Sky2, Sky3 (now Pick TV) and Virgin1 (became Channel One). This used to make companies like Sky, Virgin or BT lose ratings because these companies require customers to pay for their digital boxes whereas Freeview digital boxes are free to use. Now, because Sky and Virgin have noticed these ratings, they do not allow Freeview to broadcast their channels.

Sky may also be trumped by other competitor's in products and bundles, for example, if Sky advertise a bundle deal consisting of a Sky+ HD box, Broadband and free evening landline calls all for £30 a month, Virgin Media may respond with a better deal for consumers, like a Virgin Tivo box, Broadband and free evening landline calls all for £25 a month, this would draw customers to Virgin because of their better deals.

Though it doesn't produce products such as broadband or Digital boxes, the Public Service Broadcaster  , BBC is a rival to Sky. Sky only buys shows and broadcasts them on their broadcast channels, whereas BBC produces and broadcasts shows on BBC's channels. This can produce problems to Sky as companies will turn to BBC rather than Sky in hope that BBC will not only produce their shows for them, but also broadcast them on BBC channels, resulting in Sky losing customers and losing money.

A conglomerate company, such as ITV, could also weaken Sky, due to the companies expanse amongst television companies.

ITV holds nearly atleast one production company per English county, for example they control Granada (North West England), Tyne Tees (North East England, Newcastle), Anglia (East Anglia, Norwich) etc... which means that people living in these areas will be able to view exclusive shows that centre around their community, for example, ITV have Granada News, which tells people who live in Manchester, Lancashire and Chester their local news.

Sky does not operate this kind of broadcast, though they do broadcast in different countries (Australia, USA, Japan etc...) they are not able to broadcast exclusively to consumers like ITV does, resulting in people turning away from Sky, especially when it comes to news, sport and weather.

H) Describe and Explain changes in the organizations structure?

Sky's digital service started in late 1990s with just a digital box, no Internet, no landline calls, just the Digital box. Many people immediately changed to Sky digital boxes because of the brighter picture and better sound quality than normal television. They also received customers for their availability of channels than normal television.

Sky's consumer products didn't change until mid-2000s, when they introduced Sky+ boxes, which allowed users to pause, rewind and record live television, it was around this time that they also introduced Sky Broadband, allowing users access to the Internet via a Sky modem.

It wasn't till the Digital takeover that Sky introduced Sky+ HD boxes for high definition televisions, this gave programs better picture and better sound, it was also around this time that Sky started to introduce +1 channels, which gave the viewer an opportunity to watch their shows (if they've missed it) an hour later. Also, with the introduction of Sky Broadband, the customers could receive landline calls courtesy of Sky.

Now, Sky is starting to introduce 3D channels which will give shows a 3D look, and Sky also have brought out Sky Go, which is an iPlayer that can be accessed on mobile devices, tablets and laptops and allows the user to watch shows that are being broadcast, or even watch shows that they've recorded at home.

With fierce competition from Virgin Media, and recent competitor, BT YouView. Sky continues to adapt it's organizational structure to that of Virgin and other companies, by updating and expanding it's Vertical and Horizontal Integration, there are talks now between Sky and Microsoft over introducing Sky Go to the Xbox 360, Windows Phones and future Xbox consoles and phones.

Considering all things, Sky still remains a giant in the broadcast media sector. There integration continues to expand, both horizontally and vertically, they are broadcasting their services on different media devices (mobile, tablets, games consoles etc...) and will do so on future technologies. Even though their vertical integration seems small now, Sky are now starting to produce their own shows and will hopefully continue this in the future.

Even though Virgin still continues to try and convert Sky customers to Virgin, Sky continues to adapt to Virgins changes in media and equals them when it comes to broadcasting and digital boxes and will do so with other upcoming companies in the future, and this is shown in the loyalty of Sky's customers, whom remain with Sky and it's entertainment sector.

And Sky will continue to expand itself into every broadcast-able device, which makes Sky a dominant and unstoppable force in the media sector.

Highland Springs advert

In my latest assignment at Preston College, I have to create two 30 second adverts for a water bottle company.

I have been placed in a group consisting of me, Sean, Sanah and Dominic.

After some opinions and voting we all came to an agreement that our water bottle advert will be centered on Scottish water bottle company - Highland Springs.

We have also chosen two structures for our two adverts, one of the two is based upon my idea whilst the other is Sanah's.

Since Tuesday, I have created a full script for my idea.