Preston's College Promotional Video

Preston's College Promotional Video:









Thanks to the Production team: Louise Grimshaw, Dominic Grindrod and Sean Jordan who all participated in the creation of this video.

Special Thanks to: The IT students; Stefan, Tom, Thomas and Jay as well as the IT teachers; Andy Armstrong and Tony Gilles who all took the time out of their studying and teaching to help produce this video.

No copyright infringement intended towards Foster the People and Imagine Dragons, this video is not intended for financial success, all rights go to the respected labels which come under these two respected musicians.

Explaining Media Jobs

Editor for ITV's Daybreak.

http://www.mediauk.com/tv/jobs/15958/editor-part-time-11-mth-ftc

The role in this job is to edit the video files for ITV's Daybreak with Lorraine Kelly.

An editor in a job may not just mean a person that edits video clips. For example, there are magazine and newspaper editors who approve of the content that is published.
Taking this into consideration, a video editor could approve of the finished edit.
This means that the editors job for Daybreak is an Editorial job.

Journalist for TTCS Recruitment based in London.

http://jobs.guardian.co.uk/job/4649778/journalist/

This journalist job requires you to interview certain people that are associated within the news, which will then be either broadcasted on news channels, published in newspapers and magazines or posted online for worldwide use.
In the newspaper and magazine sector however, a journalist doesn't always mean a person who interviews, within the newspaper and magazine sectors, a journalist could mean a writer of an article.
This job though, asks the journalist to cover all aspects of a journalistic life that I have mentioned above as well as helping support mini conferences and " Attending, promoting and growing an established portfolio of award ceremonies ".
After overlooking the job role definitions, i have deduced that the Journalist job is either Technical or Marketing.
The most obvious job role definition to me that describes this Journalist job is Marketing, this is because Technical job roles are most likely to involve managing electrical appliances within the media sector, for example, cameras, computers, microphones etc...

Job requirements.

Looking at the Bournemouth University website, the only course I could find relating to Editing was a Post Production Editing MA course. According to the website, the course duration is 1 year full time.
This course will require a BA course passed, which is usually between 3-5 years.
Most students that will enroll onto this course will have come from some form of media subject that was passed in college, this is usually 2-3 years.

Education wise, the requirements of this job are already between 5 and 8 years.
2 of the years could be spent in education can be used for work education.
You are then most likely to start working from the ground, up.
This could take years to get the right amount of experience needed to be able to apply for this job.

Overall, we are talking between 10-12 years of education and experience combined to apply for this job.

This amount of time is most likely the same for the Journalist job.

Behavior.

For the editorial job, it is very likely, due to weekday shows, the attendance of the employed worker will have to be everyday (unless a valid and sound reason is given). If the editor is not present, the show will most likely be compromised, this can be said for punctuality.
The commitment to the job is necessary, the editing position of a show is make or break for view ratings.
Communication skills and contribution to team projects will be needed as the employee will be working with an editing team.

For the Journalistic job, attendance and punctuality will have to be near perfect, as magazines and newspaper are published each day, which means journalists will have to interview and write articles every day, failure in attendance and lateness will result in news not being written, broadcasted or published online.
The Journalists will also have to work within groups.

First Year Productions

The Game

LFRS Road Safety Advert (1 minute)

LFRS Road Safety (2 minute)



An Ambitious Boss



Highland Spring Gym



Highland Springs 2



The Game II

Who and What.

OfCom

OfCom (short abbreviation of the Office for Communications) is the main regulator within the United Kingdom.

(Definition of Regulate/or/ing - A company that controls/maintains/supervises the actions of an object i.e. OfCom regulates the broadcasting companies).

OfCom was set up to regulate TV/Film/Radio stations throughout the United Kingdom, they also regulate fixed line telecoms, mobiles, postal services and the airways over which wireless devices operate.

They were set up after the governments Communications Act 2003.

OfCom Research Reference: http://www.ofcom.org.uk/about/

ASA

The ASA (short for Advertising Standards Authority) are the regulators for advertisements across all media sectors within the United Kingdom.
They work within TV/Film/Radio sectors but are most likely mainly involved with Internet, as they deal with complaints from the United Kingdom general public concerning harmful/misleading/offensive  advertisements within media sectors, this could include spam and virus infected pop-up windows.

ASA Research Reference: http://www.asa.org.uk/About-ASA.aspx

The difference between OfCom and the ASA is that ASA cannot ban advertisements, whilst OfCom can.

VLV

VLV (short for Voice of the Listener and Viewer) allows the voice of the citizens and consumers of the United Kingdom be heard. They represent their (citizens and consumers) interests and queries surrounding broadcast-able material. They wholly support public service broadcasting as well as championing (support) quality and diversity within media sectors revolving around the public.

VLV Research Reference: http://www.vlv.org.uk

The difference between VLV and OfCom/ASA is that VLV deals and supports with the general public, whereas ASA and OfCom deal with the governments interests surrounding media. Also VLV have no legal constraints, whereas OfCom have total legal constraint surrounding media, ASA do have legal constraints but they have to consult OfCom first.

BFI

The BFI (short for British Film Institute) is a charity governed by the Royal Charter.
BFI award lottery funding to film productions, along with distribution, education, audience research and development and market intelligence and research.

BFI Research Reference: http://www.bfi.org.uk/about-bfi

The BFI

British Media Law

Brief Description of the Race Relations Act (1976).

As part of the Race Relations Act (1976), media sectors (film, TV, newspapers, magazines, internet etc...) are found unlawful to broadcast or publish offensive or discriminating material that effects different ethnicity within the public, which come under the grounds of discrimination of gender, race, religion, nationality or ethnic background. It is also clear that the media sectors must publicly promote racial equality.
This applies to foreign, ethnic and cultural authorities.

http://www.redgoldfish.co.uk/viewglossary.asp?gid=557


Brief Description of the Obscene Publications Acts (1959 & 1964)

The Obscene Publications Act states that no media sector can broadcast or publish any material that is found to be obscene throughout the public sector. It is also against the law, if a single person publishes or broadcasts any material, that is in ownership, possession or control.

http://www.uddingston.s-lanark.sch.uk/security/obscene.htm

The "Watershed" is the time of day (9pm - 5:30am) where broadcasters throughout the TV industry are allowed to broadcast "adult content", which may include, offensive language, gambling, violence etc...
This broadcast time is unsuitable for children.
The Watershed does not apply to radio.

http://ask.ofcom.org.uk/help/television/watershed

Brief Description of the Representation of People (1983)

The Representation of People Act (1983) are the guidelines of how much time is allowed per broadcaster to broadcast different political parties within a country.
The broadcaster are also not allowed to be biased towards a particular party.

Brief Description of the Public Order Act (1986)

The Public Order Act (1986) is a law which does not allow the broadcast of offensive material that effect ethical/national groups within a country.
Offensive material concerned include, drugs, sex, violence, language, racism, threats etc...

Brief Description of the Sex Discrimination Act (1975)


The Sex Discrimination Act '75 states that it is unlawful to discriminate an individual in a job/workplace/training program etc... surrounding the sexuality or marital status.
This means that you must not question (in a respectful way) or harass a work colleague into sexual harassment.

http://www.redgoldfish.co.uk/viewglossary.asp?gid=597



Brief Description of the Broadcasting Act (1990)

The Broadcasting Act '90 allowed the creation of Channel 5 and multichannel satellite television.

Ofcom Legal and Ethical Broadcast Rules surrounding Gender.

Ofcom Legal and Ethical Broadcast Rules surrounding Gender.

2.3 In applying generally accepted standards broadcasters must ensure that material which may cause offence is justified by the context (see meaning of "context" below). Such material may include, but is not limited to, offensive language, violence, sex, sexual violence, humiliation, distress, violation of human dignity, discriminatory treatment or language (for example on the grounds of age, disability, gender, race, religion, beliefs and sexual orientation). Appropriate information should also be broadcast where it would assist in avoiding or minimising offence.
Meaning of "context":
Context includes (but is not limited to):

• the editorial content of the programme, programmes or series;
• the service on which the material is broadcast;
• the time of broadcast;
• what other programmes are scheduled before and after the programme or programmes concerned;
• the degree of harm or offence likely to be caused by the inclusion of any particular sort of material in programmes generally or programmes of a particular description;
• the likely size and composition of the potential audience and likely expectation of the audience;
• the extent to which the nature of the content can be brought to the attention of the potential audience for example by giving information; and
• the effect of the material on viewers or listeners who may come across it unawares.

- Taken from Section Two: Harm and Offence of The Ofcom Broadcasting Code 2011.

- http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code-february2011/harmoffence/

Definition of Representation in the Media Culture.

Representation in the media culture is how different media areas portray a certain event in today's news.

At the moment, in today's world, North Korea is building tension between South Korea and the US, along with some other countries, including Russia and the UK.
They (North Korea) are threatening and preparing to invade South Korea, after a US Stealth Bomber flew over a US military base near Seoul (capital of South Korea).
The media has represented North Korea mainly in a negative way, saying he (Kim Jong Un) doesn't know what he's doing, or that the UK should get involved if the US fall into a war with North Korea.

There is very little positive (if not none at all) views revolving the Korea Crisis at the moment.

This makes the audiences brainwashed into believing that North Koreas actions are currently wrong.