Treatment for the Fire and Rescue Services' Advertisement

Our production that we have been told to create is a 2 minute campaign advertisement video for the Fire and Rescue Service, and other emergency services on awareness of road safety or fire safety. Our production team have decided to go for a road safety advert. The goal for our production is to help people realise what can happen and how something that seems normal, and that you would do every day can be dangerous and even life threatening. We are going to have a student, who gets run over on college grounds because of his mobile phone. In the end the victim will die, and we will see his fellow students going to his funeral or putting flowers were he died on his grave.

Within this production we will be able to do many things as planned, as too much activity does not really take place. With that in mind parts performed such as a person walking through college on there mobile phone and all of sudden getting run over, we just need to find a person who can drive to take place. In our production we will also need to have make up as the person who gets hit by the car will have cuts and bruises on them and we need to make it look as real as possible, to do this we aim to have a make-up artist to do our actors make-up. Preferable we will need an empty road, and hardly any students around at the time, so they don't ruin the shots. To do this we will go out and shoot during lesson times.

We did lots of research to come up with our final idea such as watching videos on the internet of previous campaign videos similar to the one that we are trying to produce. we also researched what exactly it is that our client (the fire and rescue service) do in their day too day jobs.